Team GB Shop – Sportswear & Accessories

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Team GB Shop


Client: Sportswear & Accessories

Based: UK

Industry: ECommerce

Development Model: Designer and developer only

Increase in Site
Traffic Worldwide
Increase in Site organic
Traffic in the UK

Metrics reflect online sales from 2020 – 2021.


About – Team GB Shop -The Official Shop for Team GB

Operated by Green Snow LTD on the behalf of BOA (British Olympic Association), Team GB is the official shop for Team GB. The BOA chooses ‘Team GB’ from among the best athletes to compete in the 33 summers and seven winter Olympic sports at the world’s greatest sporting event.

Team GB Shop is all about high-quality t-shirts and sweatshirts to collectible coins and pin badges. Every purchase made at helps Team GB achieve its goals.

Success – Journey With Shopify

Scaling into a multichannel selling format as an athletic wear brand with a rapidly expanding product selection needs the correct tools and solutions. Team G Shop knew when it comes to e commerce, Shopify has touched new heights with its advanced functionality and solutions, and to maintain a successful Shopify store, focusing on site structure is one of the most important things to do.

To find the right balance of listing product management, website appearance, and control over sales, Team GB Shop moves forward with tones of advance functionalities of Shopify.

  • Product labels such as “Most Popular” are now eliciting a sense of assurance that the product has been well-liked by the audience and is worthy of buying.
  • Collecting the email addresses of the customers at the time of the checkout turned out to be a long-term goal for their marketing plan.
  • To create a proper foundation for their business they created a user-friendly home page experience with the help of some changes in the home page sections.

“After implementing the required changes in the Shopify store, Team GB Shop experienced 86% increase in overall organic traffic (65% increase in organic traffic from the UK)”


Why did the client come to Dotsquares?

To create a proper foundation of a successful business, Team GB Shop was looking for a Shopify development company that can take their Shopify store to the next level by converting it into a feature-rich and compatible platform for both mobile and web.

They found us on Google via a simple query and by clicking on a “Request call back” option they instantly got connected with our sales team and got the answer to all the questions with easy to follow and direct instructions.

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